Serena Williams

Client
Beats by Dre

Sr. Designer
Alejandro Larramendi

Design Director
Doug Alves

Creative Directors
Will Esparza
Zach Hilder

To premiere their training headphones, PowerBeats2 Wireless, Beats By Dre worked with the world’s greatest athletes, casting Serena Williams and telling the rich story behind her physical and mental toughness born on the gritty streets of Compton.

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