Intro
Intro
In the summer of 2015, Universal Pictures partnered with Beats to promote Straight Outta Compton, a biopic of Dr. Dre. To connect Beats to the film and celebrate every hometown as a state of mind that shapes identity and art, we launched StraightOuttaSomewhere.com. With its simple UX, visitors could create custom memes to rep their own origins. Artists and athletes from Compton inaugurated the campaign. Other celebrities joined in without any endorsement money.
In the summer of 2015, Universal Pictures partnered with Beats to promote Straight Outta Compton, a biopic of Dr. Dre. To connect Beats to the film and celebrate every hometown as a state of mind that shapes identity and art, we launched StraightOuttaSomewhere.com. With its simple UX, visitors could create custom memes to rep their own origins. Artists and athletes from Compton inaugurated the campaign. Other celebrities joined in without any endorsement money.
In the summer of 2015, Universal Pictures partnered with Beats to promote Straight Outta Compton, a biopic of Dr. Dre. To connect Beats to the film and celebrate every hometown as a state of mind that shapes identity and art, we launched StraightOuttaSomewhere.com. With its simple UX, visitors could create custom memes to rep their own origins. Artists and athletes from Compton inaugurated the campaign. Other celebrities joined in without any endorsement money.
In the summer of 2015, Universal Pictures partnered with Beats to promote Straight Outta Compton, a biopic of Dr. Dre. To connect Beats to the film and celebrate every hometown as a state of mind that shapes identity and art, we launched StraightOuttaSomewhere.com. With its simple UX, visitors could create custom memes to rep their own origins. Artists and athletes from Compton inaugurated the campaign. Other celebrities joined in without any endorsement money.
In the summer of 2015, Universal Pictures partnered with Beats to promote Straight Outta Compton, a biopic of Dr. Dre. To connect Beats to the film and celebrate every hometown as a state of mind that shapes identity and art, we launched StraightOuttaSomewhere.com. With its simple UX, visitors could create custom memes to rep their own origins. Artists and athletes from Compton inaugurated the campaign. Other celebrities joined in without any endorsement money.
Credits
Credits
Sr. Designer
Alejandro Larramendi
Design Director
Doug Alves
Sr. Designer
Alejandro Larramendi
Design Director
Doug Alves
Sr. Designer
Alejandro Larramendi
Design Director
Doug Alves
Creative Directors
Will Esparza
Zach Hilder
Creative Directors
Will Esparza
Zach Hilder
Creative Directors
Will Esparza
Zach Hilder
Site Development
North Kingdom
Site Development
North Kingdom
Site Development
North Kingdom
We partnered up with legendary photographer Jonathan Mannion to capture the energy and emotion in the shots we needed for the campaign.
We partnered up with legendary photographer Jonathan Mannion to capture the energy and emotion in the shots we needed for the campaign.
We partnered up with legendary photographer Jonathan Mannion to capture the energy and emotion in the shots we needed for the campaign.
We partnered up with legendary photographer Jonathan Mannion to capture the energy and emotion in the shots we needed for the campaign.
We partnered up with legendary photographer Jonathan Mannion to capture the energy and emotion in the shots we needed for the campaign.
People were able to create their own custom memes to rep their home town simply typing in their city name and uploading an image.
People were able to create their own custom memes to rep their home town simply typing in their city name and uploading an image.
People were able to create their own custom memes to rep their home town simply typing in their city name and uploading an image.
People were able to create their own custom memes to rep their home town simply typing in their city name and uploading an image.
People were able to create their own custom memes to rep their home town simply typing in their city name and uploading an image.
