Merch Aid
Merch Aid
Merch Aid
Merch Aid
Merch Aid
Intro
Intro
With small businesses suffering due to the Covid lockdown, Merch Aid was born: A nonprofit platform that partnered up designers, Artists, and Photographers to create limited-edition merch for local establishments, with 100% of the profits going back to the business owners.
In a matter of weeks, we developed an e-commerce site, a brand identity, and a social and partnership strategy. The project eventually expanded from New York to Austin, Texas, and included collections raising funds for nonprofit organizations as well as for small businesses.
With small businesses suffering due to the Covid lockdown, Merch Aid was born: A nonprofit platform that partnered up designers, Artists, and Photographers to create limited-edition merch for local establishments, with 100% of the profits going back to the business owners.
In a matter of weeks, we developed an e-commerce site, a brand identity, and a social and partnership strategy. The project eventually expanded from New York to Austin, Texas, and included collections raising funds for nonprofit organizations as well as for small businesses.
With small businesses suffering due to the Covid lockdown, Merch Aid was born:
A nonprofit platform that partnered up designers, Artists, and Photographers to create limited-edition merch for local establishments, with 100% of the profits going back to the business owners.
In a matter of weeks, we developed an e-commerce site, a brand identity, and a social and partnership strategy. The project eventually expanded from New York to Austin, Texas, and included collections raising funds for nonprofit organizations as well as for small businesses.
With small businesses suffering due to the Covid lockdown, Merch Aid was born: A nonprofit platform that partnered up designers, Artists, and Photographers to create limited-edition merch for local establishments, with 100% of the profits going back to the business owners.
In a matter of weeks, we developed an e-commerce site, a brand identity, and a social and partnership strategy. The project eventually expanded from New York to Austin, Texas, and included collections raising funds for nonprofit organizations as well as for small businesses.
With small businesses suffering due to the Covid lockdown, Merch Aid was born: A nonprofit platform that partnered up designers, Artists, and Photographers to create limited-edition merch for local establishments, with 100% of the profits going back to the business owners.
In a matter of weeks, we developed an e-commerce site, a brand identity, and a social and partnership strategy. The project eventually expanded from New York to Austin, Texas, and included collections raising funds for nonprofit organizations as well as for small businesses.
Credits
Credits
Sr Designer
Alejandro Larramendi
Sr Designer
Alejandro Larramendi
Sr Designer
Alejandro Larramendi
Creative Directors
Matthew Woodward
Zack Roif
Creative Directors
Matthew Woodward
Zack Roif
Creative Directors
Matthew Woodward
Zack Roif
Creative Directors
Matthew Woodward
Zack Roif
Creative Directors
Matthew Woodward
Zack Roif
Following the death of George Floyd, we then launched a collection featuring leading Black designers who created merch that benefited nonprofit organizations fighting systemic inequality and racial injustice.
Followed by a similar collection that supported Black-owned businesses in New York City, raising over $60,000 in 24 hours, cementing Merch Aid as a game-changing model with the power to support communities in need.
For the latest release, we launched a collection to stand in solidarity with the AAPI community. We partnered with eight new artists, including Steffi Lynn, Jing Wei, and Zipeng Zhu, with proceeds benefiting AAPI Women Lead.
