Toyota Identity System

Toyota Identity System

Toyota Identity System

Toyota Identity System

Toyota Identity System

Intro
Intro

With a wide product offering and a marketing presence that didnt always align, Toyota needed to curb vehicle missattribution to stand apart from competitors. By uniting all product offerings as a team of brands, we were able to establish a new visual language and elevate the design system while remaining unmistakably Toyota.

With a wide product offering and a marketing presence that didnt always align, Toyota needed to curb vehicle missattribution to stand apart from competitors. By uniting all product offerings as a team of brands, we were able to establish a new visual language and elevate the design system while remaining unmistakably Toyota.
With a wide product offering and a marketing presence that didnt always align, Toyota needed to curb vehicle missattribution to stand apart from competitors. By uniting all product offerings as a team of brands, we were able to establish a new visual language and elevate the design system while remaining unmistakably Toyota.
With a wide product offering and a marketing presence that didnt always align, Toyota needed to curb vehicle missattribution to stand apart from competitors. By uniting all product offerings as a team of brands, we were able to establish a new visual language and elevate the design system while remaining unmistakably Toyota.
With a wide product offering and a marketing presence that didnt always align, Toyota needed to curb vehicle missattribution to stand apart from competitors. By uniting all product offerings as a team of brands, we were able to establish a new visual language and elevate the design system while remaining unmistakably Toyota.
Credits
Credits
Credits
Sr. Designer
Alejandro Larramendi
Sr. Designer
Alejandro Larramendi
Sr. Designer
Alejandro Larramendi
Design Director
Doug Alves
Kenji Shimomura
Design Director
Doug Alves
Kenji Shimomura
Design Director
Doug Alves
Kenji Shimomura
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Toyota Type was designed for high legibility and with mobile first in mind, 
it is a distinctive and modern san-serif font, reflective of the same values 
of all Toyota products. It is approachable, human, highly technical and consciously engineered.
We partner up with legendary photographer Jonathan Mannion to capture the energy and emotion in the shots we needed for the campaing.
We partner up with legendary photographer Jonathan Mannion to capture the energy and emotion in the shots we needed for the campaing.
We partner up with legendary photographer Jonathan Mannion to capture the energy and emotion in the shots we needed for the campaing.
We partner up with legendary photographer Jonathan Mannion to capture the energy and emotion in the shots we needed for the campaing.
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© 2018 Alejandro Larramendi. All rights reserved.