Toyota Identity System
Toyota Identity System
Toyota Identity System
Toyota Identity System
Toyota Identity System
Intro
Intro
With a wide product offering and a marketing presence that didn't always align, Toyota needed to curb vehicle misattribution to stand apart from competitors. By uniting all product offerings as a team of brands, we could establish a new visual language and elevate the design system while remaining unmistakably Toyota.
With a wide product offering and a marketing presence that didn't always align, Toyota needed to curb vehicle misattribution to stand apart from competitors. By uniting all product offerings as a team of brands, we could establish a new visual language and elevate the design system while remaining unmistakably Toyota.
With a wide product offering and a marketing presence that didn't always align, Toyota needed to curb vehicle misattribution to stand apart from competitors. By uniting all product offerings as a team of brands, we could establish a new visual language and elevate the design system while remaining unmistakably Toyota.
With a wide product offering and a marketing presence that didn't always align, Toyota needed to curb vehicle misattribution to stand apart from competitors. By uniting all product offerings as a team of brands, we could establish a new visual language and elevate the design system while remaining unmistakably Toyota.
With a wide product offering and a marketing presence that didn't always align, Toyota needed to curb vehicle misattribution to stand apart from competitors. By uniting all product offerings as a team of brands, we could establish a new visual language and elevate the design system while remaining unmistakably Toyota.
Credits
Credits
Credits
Sr. Designer
Alejandro Larramendi
Sr. Designer
Alejandro Larramendi
Sr. Designer
Alejandro Larramendi
Sr. Designer
Alejandro Larramendi
Design Director
Doug Alves
Kenji Shimomura
Design Director
Doug Alves
Kenji Shimomura
Design Director
Doug Alves
Kenji Shimomura
Toyota Type was designed for high legibility, and with mobile-first in mind, it is a distinctive and modern san-serif font, reflective of the same values as all Toyota products. It is approachable, human, highly technical, and consciously engineered.
Toyota Type was designed for high legibility, and with mobile-first in mind, it is a distinctive and modern san-serif font, reflective of the same values as all Toyota products. It is approachable, human, highly technical, and consciously engineered.
Toyota Type was designed for high legibility, and with mobile-first in mind, it is a distinctive and modern san-serif font, reflective of the same values as all Toyota products. It is approachable, human, highly technical, and consciously engineered.
Toyota Type was designed for high legibility, and with mobile-first in mind, it is a distinctive and modern san-serif font, reflective of the same values as all Toyota products. It is approachable, human, highly technical, and consciously engineered.
Toyota Type was designed for high legibility, and with mobile-first in mind, it is a distinctive and modern san-serif font, reflective of the same values as all Toyota products. It is approachable, human, highly technical, and consciously engineered.
