Intro
Before we launched Powerbeats 2 wireless we decided to do a soft launch using Serena Williams telling the rich story behind her physical and mental toughness born on the gritty streets of Compton. We prepared this right as she entered the semi-final round of the 2014 US Open Tennis Championships.
We hit at the right moment giving us 1.2 million youtube views in 2 days. We then followed it up with a congratulations freestyle by famed lyricist Sunni Patterson who is featured in the film's song "Black Unicorn" by 2Chainz.
Before we launched Powerbeats 2 wireless we decided to do a soft launch using Serena Williams telling the rich story behind her physical and mental toughness born on the gritty streets of Compton. We prepared this right as she entered the semi-final round of the 2014 US Open Tennis Championships.
We hit at the right moment giving us 1.2 million youtube views in 2 days. We then followed it up with a congratulations freestyle by famed lyricist Sunni Patterson who is featured in the film's song "Black Unicorn" by 2Chainz.
Before we launched Powerbeats 2 wireless we decided to do a soft launch using Serena Williams telling the rich story behind her physical and mental toughness born on the gritty streets of Compton. We prepared this right as she entered the semi-final round of the 2014 US Open Tennis Championships.
We hit at the right moment giving us 1.2 million youtube views in 2 days. We then followed it up with a congratulations freestyle by famed lyricist Sunni Patterson who is featured in the film's song "Black Unicorn" by 2Chainz.
Before we launched Powerbeats 2 wireless we decided to do a soft launch using Serena Williams telling the rich story behind her physical and mental toughness born on the gritty streets of Compton. We prepared this right as she entered the semi-final round of the 2014 US Open Tennis Championships.
We hit at the right moment giving us 1.2 million youtube views in 2 days. We then followed it up with a congratulations freestyle by famed lyricist Sunni Patterson who is featured in the film's song "Black Unicorn" by 2Chainz.
Before we launched Powerbeats 2 wireless we decided to do a soft launch using Serena Williams telling the rich story behind her physical and mental toughness born on the gritty streets of Compton. We prepared this right as she entered the semi-final round of the 2014 US Open Tennis Championships.
We hit at the right moment giving us 1.2 million youtube views in 2 days. We then followed it up with a congratulations freestyle by famed lyricist Sunni Patterson who is featured in the film's song "Black Unicorn" by 2Chainz.
Credits
Credits
Sr. Designer
Alejandro Larramendi
Sr. Designer
Alejandro Larramendi
Art Director
Rance Randle
Art Director
Rance Randle
Writer
Kervins Chauvet
Writer
Kervins Chauvet
