Intro
Gifting is at the core of the Beats brand. It's how the brand was established and how it builds currency in culture. Beats revere in gifting products to new Family members through a premium experience that delivers on the cachet of the brand. And through tastemakers across music, fashion, and sports, Beats has become a highly coveted gift.
During the holiday season, we created retail executions that capture the premium quality and allure that a gift of Beats carries. The stacked visual treatment creates an elegant backdrop as if it's an art installation that's made of gift boxes. The layered gifts establish depth and act as a stage, subtly highlighting the hero products.
Gifting is at the core of the Beats brand. It's how the brand was established and how it builds currency in culture. Beats revere in gifting products to new Family members through a premium experience that delivers on the cachet of the brand. And through tastemakers across music, fashion, and sports, Beats has become a highly coveted gift.
During the holiday season, we created retail executions that capture the premium quality and allure that a gift of Beats carries. The stacked visual treatment creates an elegant backdrop as if it's an art installation that's made of gift boxes. The layered gifts establish depth and act as a stage, subtly highlighting the hero products.
Gifting is at the core of the Beats brand. It's how the brand was established and how it builds currency in culture. Beats revere in gifting products to new Family members through a premium experience that delivers on the cachet of the brand. And through tastemakers across music, fashion, and sports, Beats has become a highly coveted gift.
During the holiday season, we created retail executions that capture the premium quality and allure that a gift of Beats carries. The stacked visual treatment creates an elegant backdrop as if it's an art installation that's made of gift boxes. The layered gifts establish depth and act as a stage, subtly highlighting the hero products.
Gifting is at the core of the Beats brand. It's how the brand was established and how it builds currency in culture. Beats revere in gifting products to new Family members through a premium experience that delivers on the cachet of the brand. And through tastemakers across music, fashion, and sports, Beats has become a highly coveted gift.
During the holiday season, we created retail executions that capture the premium quality and allure that a gift of Beats carries. The stacked visual treatment creates an elegant backdrop as if it's an art installation that's made of gift boxes. The layered gifts establish depth and act as a stage, subtly highlighting the hero products.
Gifting is at the core of the Beats brand. It's how the brand was established and how it builds currency in culture. Beats revere in gifting products to new Family members through a premium experience that delivers on the cachet of the brand. And through tastemakers across music, fashion, and sports, Beats has become a highly coveted gift.
During the holiday season, we created retail executions that capture the premium quality and allure that a gift of Beats carries. The stacked visual treatment creates an elegant backdrop as if it's an art installation that's made of gift boxes. The layered gifts establish depth and act as a stage, subtly highlighting the hero products.
Credits
Credits
Sr. Designer
Alejandro Larramendi
Sr. Designer
Alejandro Larramendi
Design Director
Doug Alves
Design Director
Doug Alves
Creative Directors
Will Esparza
Creative Directors
Will Esparza
